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What is Booking Network Sponsored Ads (BNSA)?

This article will introduce you to Booking Network Sponsored Ads (BNSA), how it works, and the benefits of BNSA for your property.

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This article will introduce you to Booking Network Sponsored Ads (BNSA), how it works, and the benefits of BNSA for your property.

What is Booking Network Sponsored Ads (BNSA)?

BNSA is a cost-per-click (CPC) advertising solution, where you can bid for a top spot on Booking.com, Priceline, and Agoda simultaneously.

1^st winner: One of the Top 4 spots
2^nd winner: One of the Top 8 spots, following the spot of the 1^st winner
For markets with higher competition, Agoda may open more spots in the Top 15 for subsequent winners

The ad will resemble your property listing, with the addition of an Ad or Promoted label, as shown below:

Mobile app view

Desktop view

What are the benefits of BNSA?

With BNSA, your property will benefit from increased visibility, helping you to secure more bookings.

Some additional benefits of BNSA are:

Three global brands, one ad network – Operate more efficiently, extend your global reach, and create more opportunities for bookings.
Easy setup – Sign up is free! Load your budget allocation and set up your campaign in minutes.
Advanced targeting – Reach the right audience at the right time. You can target travelers by check-in date, travel window, day of the week, length of stay, and more.
In-depth, real-time reporting – Easily track your BNSA campaign performance, revenue, and bookings.

How does BNSA work?

Each individual search creates a bidding moment, where all propertys’ bids will be automatically compared. The winning property gets the premium placement and will hold this placement for this search only.

You can place a cost-per-click (CPC) bid on the Booking Network Sponsored Ads The system will then automatically choose the most relevant bid to display among the highest bids placed.
CPC bids start from USD $0.50 per click.
The campaign will pause automatically if your funds run out, or you may choose to manually stop a campaign anytime.

There are 5 steps in the BNSA user journey, from signing up until the end of a campaign:

Create an account: BNSA has its own dedicated platform, where you will register your property for a free account.
Create a campaign: BNSA offers 6 types of campaigns, of which 5 are ready-made templates and 1 is fully customizable.
Add funds: Load the budget that you want to allocate to BNSA campaigns. There are 2 options to add funds to your account: credit card and wire transfer. Please note that wire transfers can take up to 4 business days to process.
Spend: The loaded funds will only be spent when your ad is clicked. If your funds run out before the campaign is complete, the campaign will be automatically paused. You can then load additional funds to restart the campaign.
Report: Extensive reporting is available on the BNSA platform to track the performance of your campaigns. Make use of these data-driven insights to customize future campaigns and boost your bookings.

How do I view my performance on Booking Network Sponsored Ads (BNSA)?

Stage	User journey	Description
3 STEPS TO GET STARTED
1	Create an account	· BNSA has a dedicated platform built by Koddi. · You will need to do a one-time registration. · Sign up is for free.
2	Create a campaign	· There are 6 types of campaigns whereby 5 of them are readily made templates and 1 is a fully customizable campaign.
3	Add funds	· You have 2 options to add funds into your BNSA account: o Credit card – instant add. o Wire transfer – takes 3 to 4 business days to be added.
START TRACKING YOUR PERFORMANCE
4	Spend	· Funds loaded will be spent only when an ad is clicked. · Campaign will automatically pause once your funds run out.
5	Report	· There is an extensive reporting roll on the BNSA platform for you to view and customize your performance results.

FAQs

Can I choose the site (Agoda, Booking.com, or Priceline) that I would like to bid on?

No, your bid will be automatically placed across all 3 sites. We do not differentiate the budget share for each of the sites.

When is the cost-per-click (CPC) charged?

The CPC is charged on any click that directs users to your property page. For example, when a user clicks on your property card on the search page, or when a user opens the map and clicks on your property card (provided that the user does not adjust any settings and your property card still displays the Ad or Promoted badge).

Can I see my competitors' CPC bids for the same target audience?

No, you are not able to view the CPC bids of other competitors.